On Mon, Feb 11, 2013 at 4:51 AM, Stephen Connolly <
[email protected]> wrote:

> So here is my call for ideas...
>
> in 15 words or less
>
> Apache Maven is ...


My two cents: make it really, really straightforward and germane to someone
who might not even begin to have any clue what it is, and don't try to
answer everything at once.  So something like:

Apache Maven is software that builds your Java project in a standardized
fashion.


Something like that has all kinds of white lies in it but at least puts
people in the right frame of reference for reading the rest of the material.

Thanks for getting the ball rolling on this documentation stuff.

Best,
Laird

-- 
http://about.me/lairdnelson

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