Hi Justin,

Thanks for sharing that. I reviewed the content and found them very helpful in 
clarifying the requirement. I recommend community members to review them for a 
better understanding of the branding requirements.

On the incubator PR policy, one part that isn't clear to me is the following 
statement:
> However, the Apache Press Team MUST review any releases by affiliated 
> organizations or groups to ensure they comply with these branding guidelines.

It's unclear to me what the affiliated organizations or groups refer to. How 
does an organization or a group qualify as being affiliated and how do PPMCs 
typically enforce this?

Best,
Sheng

On 2020/10/22 22:47:04, Justin Mclean <[email protected]> wrote: 
> Hi,
> 
> In recent time I've noticed a lot of issue with use of the Apache MXNet 
> brand. In short the project name is "Apache MXNet" not "MXNet" and needs to 
> be called that by 3rd parties. If you as a committer or PPMC member find the 
> company you work for, or someone else, is not calling it "Apache MXnet" you 
> need to do something about it.
> 
> For more information please see the ASF policies on naming and branding see 
> [1] and this set of slides and talk by Shane [2][3] will also help. He also 
> gave a similar talk at this years ApacheCon which should be up on the ASFs 
> YouTube channel shortly. There is also incubator policy [4] which requires 
> press release to be reviewed before being published.
> 
> Thanks,
> Justin
> 
> 1. https://www.apache.org/foundation/marks/
> 2. 
> https://www.slideshare.net/shanecurcuru/profiting-from-apache-brands-without-losing-your-soul
> 3. https://www.youtube.com/watch?v=8cQMhysKeyU
> 4 https://incubator.apache.org/guides/branding.html
> 

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