Thank you for your suggestion! I have updated our release process wiki to 
reflect your point and we will make sure to incorporate next time. 

- Meghna

> On Sep 7, 2017, at 4:16 AM, sebb <seb...@gmail.com> wrote:
> 
> What is the project about? Why should I be interested in it?
> [rhetorical questions]
> 
> The Announce emails are sent to people not on the developer or user lists.
> Most will have no idea what the project is about.
> 
> So the e-mails should contain at least brief details of what the
> product does, and some info on why the new release might be of
> interest to them.
> 
> Readers should not have to click the link to find out the basic information
> (although of course it is useful to have such links for further detail).
> 
> Please can you add that information to future announce mails?
> 
> Thanks.
> 
> 
> On 7 September 2017 at 03:06, Naveen Swamy <nsw...@apache.org> wrote:
>> The Apache MXNet community is happy to announce Apache MXNet version 0.11.0!
>> We hit some major milestones with this release!
>> This is our first official release as an incubating Apache project. The
>> project has now fully migrated its code base and website to Apache.
>> This release includes code contributions from developers from Apple,
>> Samsung, Microsoft and many other.
>> We have also crossed over 400 contributors on the project so far. The 0.11.0
>> release features Apple Core ML model converter, Support for Keras v1.2.2.
>> 
>> A blog that explains an end to end use case of building an ios app using
>> MXNet and Core ML:
>> https://aws.amazon.com/blogs/ai/bring-machine-learning-to-ios-apps-using-apache-mxnet-and-apple-core-ml/<https://aws.amazon.com/blogs/ai/bring-machine-learning-to-ios-apps-using-apache-mxnet-and-apple-core-ml/>
>> 
>> The AWS blog that highlights the key features of the release:
>> https://aws.amazon.com/blogs/ai/apple-core-ml-and-keras-support-now-available-for-apache-mxnet/<https://aws.amazon.com/blogs/ai/apple-core-ml-and-keras-support-now-available-for-apache-mxnet/>
>> 
>> A full list of the changes in this release can be found in the release
>> notes:
>> https://cwiki.apache.org/confluence/display/MXNET/MXNet+0.11.0+Release+Notes
>> <https://cwiki.apache.org/confluence/display/MXNET/MXNet+0.11.0+Release+Notes>
>> 
>> Link to Download: http://www.apache.org/dist/incubator/mxnet/
>> <http://www.apache.org/dist/incubator/mxnet/>
>> 
>> To build this project, view this page and select “Build from Source”:
>> http://mxnet.incubator.apache.org/get_started/install.html
>> <http://mxnet.incubator.apache.org/get_started/install.html>
>> 
>> The Docker Images can be found here:
>> https://hub.docker.com/u/mxnet/ <https://hub.docker.com/u/mxnet/>
>> 
>> The Pip package can be found here:
>> https://pypi.python.org/pypi/mxnet <https://pypi.python.org/pypi/mxnet>
>> 
>> The Release Tag is here:
>> https://github.com/apache/incubator-mxnet/tree/0.11.0
>> <https://github.com/apache/incubator-mxnet/tree/0.11.0>
>> 
>> MXNet Resources
>>   - Issues: https://github.com/apache/incubator-mxnet/issues
>> <https://github.com/apache/incubator-mxnet/issues>
>>   - Wiki: https://cwiki.apache.org/confluence/display/MXNET
>> <https://cwiki.apache.org/confluence/display/MXNET>
>>   - Mailing list(s): dev@mxnet.incubator.apache.org
>> <mailto:dev@mxnet.incubator.apache.org>
>> 
>> For more information on Apache MXNet, please see:
>> https://mxnet.incubator.apache.org/ <https://mxnet.incubator.apache.org/>
>> 
>> Thanks!
>> Apache MXNet(incubating) Team
>> _______
>> 
>> DISCLAIMER:
>> Apache MXNet (incubating) is an effort undergoing incubation at The
>> Apache Software Foundation (ASF), sponsored by the name of Apache
>> Incubator PMC. Incubation is required of all newly accepted
>> projects until a further review indicates that the
>> infrastructure, communications, and decision-making process have
>> stabilized in a manner consistent with other successful ASF
>> projects. While incubation status is not necessarily a reflection
>> of the completeness or stability of the code, it does indicate
>> that the project has yet to be fully endorsed by the ASF.

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