Hello again, Geertjan --as promised, here's the process:

We work together to issue a formal ASF press release --here's a great 
opportunity to solicit quotes/testimonials from the Apache NetBeans community 
to demonstrate the project's robustness and breadth of deployment.

TLP announcements have ranged from having single quotes (VP of the project) to 
several perspectives from the PMC to multiple endorsements from the community. 
[1] is an example that you might find useful.

Organizations supporting/using NetBeans are welcome to issue their own, 
standalone "hurrah, Apache NetBeans!" blog post or press release at that time 
as well (we love it when multiple announcements come out to support a podling's 
graduation!). We just need to make sure that we coordinate messaging/timing/etc.

So our next steps here are for you (and the pPMC) to:

0) determine the primary point-of-contact during the drafting/editing process;

1) help me draft the announcement (mostly filling in the "what is 
NetBeans"/features+functionality bits --I'll start a draft on googledocs and 
will provide the headline/subhead/opening paragraph/boilerplates/trademark 
notice/*);

2) decide whether you'd like to include supporting testimonials from the 
community (and solicit them); and

3) work together so that our formal press/public and internal/developer/list 
timing is in synch (it's best to have everything
roll out within a 24-48 hour timeframe, rather than announce the project's 
graduation on your dev list or annou...@apache.org, followed by a press release 
several weeks later)


Before anything goes out on the media/analyst news channels, it's imperative 
that references to "incubating/incubation" on netbeans.apache.org are removed 
so that our pointers are active and accurate.

We also need to lock in the announcement date --we usually issue press releases 
on Tuesdays, as that garners the best global media exposure/coverage, followed 
by Mondays, then Wednesdays. So if we're *super* efficient following this 
month's Board meeting (providing they approve the graduation request), the 
earliest we could consider issuing the press release would be the week of 22 
April (again, we might need more time to accommodate third parties who are 
providing quotes).

Thanks in advance for your help. Feel fee to ping me if you need anything. I 
look forward to working with you!

Warmly,
Sally

[1] 
https://blogs.apache.org/foundation/entry/the-apache-software-foundation-announces48

- - -
Vice President Marketing & Publicity
Vice President Sponsor Relations
The Apache Software Foundation

Tel +1 617 921 8656 | s...@apache.org


On Fri, Apr 12, 2019, at 12:31, Sally Khudairi wrote:
> That's awesome, Geertjan. Congratulations to you and the PMC. I've been 
> following your tweets on this.
> 
> I'll be happy to follow up with you later today on the details on this. 
> Currently heading into a meeting and will be back in the office afterwards.
> 
> I'll be in touch.
> 
> Kind regards,
> Sally
> 
> - - -
> Vice President Marketing & Publicity
> Vice President Sponsor Relations
> The Apache Software Foundation
> 
> Tel +1 617 921 8656 | s...@apache.org
> 
> 
> On Fri, Apr 12, 2019, at 10:36, Geertjan Wielenga wrote:
>> Hi Sally,
>> 
>> The graduation of Apache NetBeans to TLP is imminent. It is scheduled to be 
>> decided by the board next week.
>> 
>> We have been strongly advised by our mentors to contact you now as there is 
>> little time to draft up a proper press release.
>> 
>> Herewith I am doing that on behalf of Apache NetBeans.
>> 
>> Thanks,
>> 
>> Geertjan
>> 
>> 
> 

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