We should prefer SVG (or other widely-available and preferably open vector format) because that will allow the logo to be blown up to huge sizes or shrunk down to tiny sizes, without losing resolution or getting a blocky look.Yes! SVG is recommended by W3C and many image editors support it.
We should complicate that. Justin said that Apache services could do any image conversions that we need. We should not restrict people if we don't need to.