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https://issues.apache.org/jira/browse/OFBIZ-5772?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=14138702#comment-14138702
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Josip Almasi commented on OFBIZ-5772:
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Cause I have no clue what's this for:)

> add html/xhtml lang tag
> -----------------------
>
>                 Key: OFBIZ-5772
>                 URL: https://issues.apache.org/jira/browse/OFBIZ-5772
>             Project: OFBiz
>          Issue Type: Improvement
>          Components: specialpurpose/ecommerce
>    Affects Versions: 12.04.04, 12.04.05
>            Reporter: Josip Almasi
>            Assignee: Jacques Le Roux
>            Priority: Minor
>              Labels: patch
>         Attachments: ecommerce-lang.patch
>
>
> There is no locale string present in any ecommerce pages.
> Thus, crawlers can't determine page language just like that, IOW google will 
> not index web shop just like that, so users can't apply to adsense, etc etc.
> Note that locale (x/html lang) is present in backoffice pages.



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