Emmm, the trademark officer told me that

> ignore the logo when considering the first and most prominent
> usage.

So changing the logo is orthogonal to meeting the trademark attribution
policy.

But it can still help to convey the ASF branding, so FYI for making the
decision.

Best,
tison.


Suyan <[email protected]>于2023年12月29日 周五13:04写道:

> Looking forward to this.
>
> > 2023年12月29日 12:51,Xuanwo <[email protected]> 写道:
> >
> > The design work has been started.
> >
> > On Fri, Dec 29, 2023, at 10:07, tison wrote:
> >>> whether we can change the font of "Apache" to match the design.
> >>
> >> IMO it should be OK. See HBase[1] uses its own style for "Apache"[1].
> >>
> >> Best,
> >> tison.
> >>
> >> [1] https://hbase.apache.org/
> >>
> >> Xuanwo <[email protected]> 于2023年12月29日周五 09:55写道:
> >>>
> >>>> 1. Like ActiveMQ[2], add "Apache" and "™" in our logo, and the logo.
> >>>> Note that  "™" in logo is mentioned in [3] also.
> >>>
> >>> I'm okay with including "Apache" in the logo. My only concern is
> whether
> >>> we can change the font of "Apache" to match the design.
> >>>
> >>> On Fri, Dec 29, 2023, at 09:50, tison wrote:
> >>>> Hi,
> >>>>
> >>>> As OpenDAL donated to the ASF, the formal brand of our project is
> >>>> "Apache OpenDAL™". There are several policy to convey this brand
> >>>> properly. One of the most challenging is [1]:
> >>>>
> >>>>> At the top of each project or product homepage, and on the top
> banner of each page where the project name appears, you should include the
> appropriate ™ or ® symbol next to the first main occurrence of the "Apache
> Foo" project name, both in header/title text and at the name's first
> appearance in running text. This highlights our trademark claim and
> emphasizes its importance to us.
> >>>>
> >>>> After some discussion with [email protected], I consider that this
> >>>> doesn't mean we must find and change the first appearance text in the
> >>>> main HTML tag and change it. But we can instead put the "Apache
> >>>> OpenDAL™" in the banner so that it's the first main occurrence.
> >>>>
> >>>> We can either:
> >>>>
> >>>> 1. Like ActiveMQ[2], add "Apache" and "™" in our logo, and the logo.
> >>>> Note that  "™" in logo is mentioned in [3] also.
> >>>> 2. Like Hive[4], add "Apache OpenDAL™" after the logo. But since our
> >>>> logo is art text already, it may read clumsy.
> >>>>
> >>>> Looking forward to your feedback :D
> >>>>
> >>>> Best,
> >>>> tison.
> >>>>
> >>>> [1] https://www.apache.org/foundation/marks/pmcs#attributions
> >>>> [2] https://activemq.apache.org/
> >>>> [3] https://www.apache.org/foundation/marks/pmcs#graphics
> >>>> [4] https://hive.apache.org/
> >>>
> >>> --
> >>> Xuanwo
> >
> > --
> > Xuanwo
>
>

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