Neil Toronto wrote at 02/14/2012 03:37 PM:
Here's the deal, though. This one, even just the "lambda r." in a
circle, is pushing complexity. We've been approaching logo design too
much like language design, trying to cram as much semantic content as
possible into a small space or into the fewest shapes. A logo exists
primarily to make a good impression on outsiders. Filling it with too
much meaning works actively against this.
Good point.
This full banner would be good printed as a big stripe across light gray
T-shirts and hoodies (like university-branded merchandise using
unofficial visuals), but is pretty busy as the canonical logo. It's not
a bad allusion to Racket's quality of "we've crammed a lot of clever
stuff into this thing, and you'll need to spend a lot of time going
through all of it."
The "lambda r. in a circle" part alone is not bad. I wonder how well it
could work with more of a nod to the long-time red and blue of the PLT
logos.
And I still like the only-slightly-odd-looking "parenthesis added to
current logo, to make an R" idea.
--
http://www.neilvandyke.org/
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