Giancarlo Esposito created SDAP-330:
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Summary: What is an Explainer Video?
Key: SDAP-330
URL: https://issues.apache.org/jira/browse/SDAP-330
Project: Apache Science Data Analytics Platform
Issue Type: Bug
Reporter: Giancarlo Esposito
The first impression about the company today is created by the logo and
branding, and the second is built on the basis of watching a video telling who
you are and what your mission is. Such videos are called Explainer / Promo
Videos, and today they are seriously affecting the growth of the customer base.
Of course, someone achieves the same goal with the help of marketing texts, but
videos do it in a much more fun and simple manner, plus they can be shared.
But there is also a downside: video production takes a lot of resources that
you may not have. Especially for such companies with a limited budget, we will
present today's story on how to make an explanatory video yourself.
An Explainer Video is an informative video, usually less than 5 minutes in
length, describing what the company is doing or how the product works. This is
not a tutorial, but rather a persuasive marketing message. It draws attention
to the viewer's pain points and explains how a product / process can become a
solution. Sometimes these are animated videos, but a simple form is also
possible where a person speaks to the camera.
Usually, promo videos are posted on a company's home page or landing page, but
they can also be shared on social media as advertising or as part of
crowdfunding campaigns.
*Which explanatory video is successful?*
Good explainer video:
* short;
* understandable and easy to remember;
* personal and inspiring;
* consistent with the brand's characteristics;
* giving an answer for what the business was created;
* suitable for the target audience;
* as high quality as it could be done.
A good video tells a good story. On the one hand, this is an explanation, but
on the other, this is the beginning of the viewer's journey - to your brand.
After watching it, the viewer should be interested, imbued with, attend to. In
general, do not remain indifferent.
*Enough explanations! Get down to business!*
It is quite possible to make an explanatory video yourself and make it so that
it looks decent. It's not about resources, it's about patience and care.
Spielberg's movie, of course, will not work, but it will look better than a
selfie on your smartphone. And of course, don't forget to add the video to your
landing page!
If you want to know more about the 5 types of explainer videos, then go to this
link [https://explain.ninja/blog/the-5-best-explainer-video-examples-in-2021/
|https://explain.ninja/blog/the-5-best-explainer-video-examples-in-2021/]
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