Diceus created SDAP-335:
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Summary: How to Make a Hyper Casual Game?
Key: SDAP-335
URL: https://issues.apache.org/jira/browse/SDAP-335
Project: Apache Science Data Analytics Platform
Issue Type: Bug
Reporter: Diceus
*Introduction*
The hyper casual games are simple and easy to control, addictive and don't take
long to play. Suitable for all ages and all genders. In the last couple of
years, they are considered the most popular genre of mobile games.
These games usually have intuitive controls and simple mechanics that can
remain consistent throughout the gameplay. But it is possible to increase
slightly in difficulty as you progress through the game.
*4 simple principles of hyper casual games*
* Simplification - The gameplay is minimalistic and easy to learn. The player
is forgiven for mistakes. It should be hard to lose.
* Satisfaction - The player should receive rewards. These can be stars after
passing a level or a world leaderboard. The user must be motivated to come back
to the game again and again.
* Clickability - modern players have clip thinking. To retain the user's
attention, it is necessary to “sell” information that is easy to digest. There
is no training in hyper casuals. Understanding how to play should come within
2-3 seconds at an intuitive level.
* Digestibility - Play sessions should be short. The user must be passionate
about the process and receive a release of endorphins upon passing the level.
*How hyper casual games are created*
Let's consider the points how the development process goes
# *Prototype.* A small prototype of a game on Unity or on another game engine
is being created, which can contain no more than 10 levels, does not have a
main menu and much that is in ordinary games. The development process should
not be delayed, the main thing is to implement the basic mechanics and hone it
to a playable look, and the beauty can be brought up later.
# *Find a publisher.* Look for a publisher, of which there are enough today
with whom you will test the game. Check out the terms and conditions as much as
possible, as everyone has their own requirements for games and metrics.
# *Analytics integration*. Before launching the game for a test, you need to
build SDKs for various analytics services to track important metrics. Such as
the retention percentage of players who returned to the game and the CPI price
per install.
# *Creatives*. For the test, you will need commercials with the gameplay of
your game. Write down the most interesting moments in your opinion, successful
and unsuccessful passing of the levels. Sometimes the publisher does this.
# *Test.* The most important and decisive stage is the launch of advertising
campaigns in social networks, which on average last from 2 to 3 days. At the
end of these days, it will become clear whether you made a Potential Hit or a
mediocre game, on which it makes no sense to work further.
This process can be repeated over and over again until you make a really
worthwhile game.
*Ideas for hyper casual games*
First of all, in games of this genre, the plot and the visual component are not
important, here the main mechanics are. Therefore, they can be borrowed from
other computer, browser or flash games and made the basis of the game. Also,
mechanics can be taken from real life, be it everyday activities, hobbies or
work.
*Basic mechanics*
There are 3 main sub-genres in casual games. If you know them, you can
endlessly generate ideas for hyper casual games. Or leave it to the
professional [hyper casual game
developers|https://kevurugames.com/game-development/hyper-casual-game-development-services/]
who do a great job for you.
* Puzzles are simple games that create the illusion of a progression. The
player must feel his own superiority. This genre includes crosswords,
labyrinths, search for differences, 3 in a row and other entertainment.
* Clickers or idles - the essence of these toys is that the whole gameplay is
reduced to pressing one key.
* Runners - you need to overcome the route from point A to point B. The more
you run, the more points you earn. To keep players interested, it's worth
adding upgrades.
*How to promote hyper casual games*
The attraction of users to the game occurs through the purchase of advertising
in all possible ad networks. Such as Facebook, Instagram, Unity Ads, Google,
Applovin, etc. The purchase takes place as long as the income from each player
exceeds the cost of attracting him through advertising.
*Conclusion*
The hyper-casual games industry is growing at a faster pace every day. The
recent growth in mobile gaming has led to the emergence of hyper casual games
in the mass market. The next time you're on a long flight, bus, or train, take
a break from your game and see how many other people are playing around you. If
you are thinking about creating mobile games, then I think you really should
try to start in this genre or order the development of your hit game
[here|https://kevurugames.com/]!
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