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https://issues.apache.org/jira/browse/SDAP-330?page=com.atlassian.jira.plugin.system.issuetabpanels:all-tabpanel
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Frank Greguska deleted SDAP-330:
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> What is an Explainer Video?
> ---------------------------
>
> Key: SDAP-330
> URL: https://issues.apache.org/jira/browse/SDAP-330
> Project: Apache Science Data Analytics Platform
> Issue Type: Bug
> Reporter: Giancarlo Esposito
> Priority: Major
>
> The first impression about the company today is created by the logo and
> branding, and the second is built on the basis of watching a video telling
> who you are and what your mission is. Such videos are called Explainer /
> Promo Videos, and today they are seriously affecting the growth of the
> customer base. Of course, someone achieves the same goal with the help of
> marketing texts, but videos do it in a much more fun and simple manner, plus
> they can be shared.
> But there is also a downside: video production takes a lot of resources that
> you may not have. Especially for such companies with a limited budget, we
> will present today's story on how to make an explanatory video yourself.
>
> An Explainer Video is an informative video, usually less than 5 minutes in
> length, describing what the company is doing or how the product works. This
> is not a tutorial, but rather a persuasive marketing message. It draws
> attention to the viewer's pain points and explains how a product / process
> can become a solution. Sometimes these are animated videos, but a simple form
> is also possible where a person speaks to the camera.
> Usually, promo videos are posted on a company's home page or landing page,
> but they can also be shared on social media as advertising or as part of
> crowdfunding campaigns.
>
> *Which explanatory video is successful?*
> Good explainer video:
> * short;
> * understandable and easy to remember;
> * personal and inspiring;
> * consistent with the brand's characteristics;
> * giving an answer for what the business was created;
> * suitable for the target audience;
> * as high quality as it could be done.
> A good video tells a good story. On the one hand, this is an explanation, but
> on the other, this is the beginning of the viewer's journey - to your brand.
> After watching it, the viewer should be interested, imbued with, attend to.
> In general, do not remain indifferent.
> *Enough explanations! Get down to business!*
> It is quite possible to make an explanatory video yourself and make it so
> that it looks decent. It's not about resources, it's about patience and care.
> Spielberg's movie, of course, will not work, but it will look better than a
> selfie on your smartphone. And of course, don't forget to add the video to
> your landing page!
>
> If you want to know more about the 5 types of explainer videos, then go to
> this link
> [https://explain.ninja/blog/the-5-best-explainer-video-examples-in-2021/
> |https://explain.ninja/blog/the-5-best-explainer-video-examples-in-2021/]
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