I've noticed that Apache Streams, a project dedicated to social monitoring, has an ironically small amount of social activity. @ApacheStreams exists on twitter and is inactive.
I propose someone in the community take charge of accounts across major platforms. Nothing fancy, especially getting started. Something as simple as just tweeting/fb_posting / linkedin whatevering about releases and upcoming talks would be a huge first step. I think we as a community are getting big enough that our marketing has to expand beyond Steve giving talks at conferences. There's a lot of ways this could go, just want to get us starting to think about it. tg