Just recently Apache Spot went into incubation. It also features a dog as the logo. Is that something to worry about?
http://spot.incubator.apache.org/ On Wed, Sep 14, 2016 at 2:02 PM, Gokul Gunasekaran <go...@apache.org> wrote: > +1 on the new logo! Thank you Poorna. > > On Wed, Sep 14, 2016 at 11:03 AM, Poorna Chandra <poo...@apache.org> > wrote: > > > Hello all, > > > > One of the common feedback that we get when talking to users is that the > > Apache Tephra logo is abstract, and does not immediately connect to the > > project. Also the logo doesn't really fit in with the other projects in > the > > "zoo" of the Hadoop ecosystem. > > > > One of the things we have wanted to do for a while was to update the > logo, > > and with the recent move into incubator, we figured it was good timing to > > develop and propose a new logo for the project moving forward. > > > > While designing the new logo, we thought it would be ideal for the new > logo > > to embrace an animal of some sort. In addition to an animal, we wanted it > > to somehow connect back to what Tephra is all about: maintaining > > consistency. > > > > There aren't many consistent things in the animal kingdom, but we honed > in > > around a particular idea. We've ended up in the current proposed logo > > design with a dog (specifically, a border collie or similar herding > breed). > > The logo is attached to JIRA TEPHRA-183 [1] > > > > The notion is that a herding dog is used by a herder to maintain order > and > > consistency amongst the flock. It is in some way an enforcer of > > consistency, under control of the herder, but in a way that abstracts > much > > of the hard work and details away from the herder. > > > > The dog in a stalking position shows it in action and enforcing order > > across the herd. > > > > We are open to suggestions and improvements. > > > > The design was done by the in-house designer at Cask, and the logo and > > rights will be donated to the ASF. > > > > Thanks, > > Poorna. > > > > [1] - https://issues.apache.org/jira/browse/TEPHRA-183 > > >