Thanks very much for your thoughts, Imran, Steven and James! >>Might be worth asking Google direct, they might loan you an expert during their 20% time...
This is a good point actually, I'll look into it. On Tuesday, November 15, 2011, Imran Ghory <[email protected]> wrote: > > > I'm not an expert in Google Adwords, but I am an expert in running > social media ad campaigns (on Facebook, Linkedin, dating sites,etc.) so if > you ever need any help on that front I'd be happy to get involved. > That's very generous, thank you. We are indeed looking into Facebook - again, we grasp the basics (and haven't actually run any campaigns yet so I guess we have 'unknown unknowns' there). Dating sites are not yet in our masterplan! > > I have a slide deck for a workshop I ran for UCL on Internet Advertising > for Startups which I could send over if you want it, although I'm guessing > all the Adwords material I covered are things you already know (how quality > score works, strategies for choosing keywords, etc.) > Yes please, it wouldn't hurt for us to see if there are any gaps in our knowledge. > > On Tue, Nov 15, 2011 at 1:49 PM, Steven Clift <[email protected]> > wrote: > > > The key challenge that stumped us was developing ads of high enough > quality > > that link to proper content filled landing pages that get google to > rotate > > the ads at the capped price of $1 in the U.S. In short, ads on google > > search (not external sites which the grant doesn't cover) need to be > about > > what people are actually searching. > Yes, this is absolutely one of the brick walls we are up against - competing with commercial organisations who can bid more per keyword. Another is getting Google to recognise the value of our sites when it comes to certain keywords. Purpose-built landing pages may well be the answer to that. -- All the best, Myf Nixon Marketing and Communications Manager mySociety <http://www.mysociety.org/2011/11/02/fix-before-the-freeze/>
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