On Wednesday, 2 July 2014 at 03:15:20 UTC, Nick Sabalausky wrote:
On 7/1/2014 5:15 PM, Gary Willoughby wrote:
On Tuesday, 1 July 2014 at 19:50:15 UTC, David Nadlinger wrote:
Care to share any work samples/your la(te)st portfolio?
David
In the past i worked on purely traditional packaging so
everything you
saw in the supermarkets i had a hand in. Food, clothing,
magazines, etc.
Now i've moved into software. Here's my current employers and
our public
client list:
http://www.9xb.com/digital-agency/client-list/
Believe me branding is everything do not take this stuff so
lightly.
I do easily believe that such companies are convinced branding
is everything (although, as I'm sure you well know, "branding"
encompasses far, far more than whether or not a logo gets
modified), but I'm unconvinced that such beliefs, while
certainly prevalent, are actually valid.
Keep in mind, too, a lot of those brands are mass-market brands
aimed at everyday "Average Joes". The thing is, a LOT of
Average Joes are SEVERELY stupid and easily swayed by
nonsensical reasons. D isn't a mass-market brand, it's a
programmer brand. Still some dumb people in programming of
course, but not to the extent of, for example, Pepsi's overall
target market.
But that said, I think we have far better things to do (even
within the site redesign) than waste time debating and
rejiggering the logo to hop onboard silicon valley's "*this*
week, tech stylings should be *flat*" train.
Seriously, mark my words: Within a few months after Android "L"
drops (thus unifying the last major brand under the "flat"
bandwagon), somebody in Apple, MS, or other west-coast-US firm
is going to make yet another "now it must be all
rounded/gradients/shading" push, and for about the tenth time
(that I can remember) the whole damn industry will switch right
back to what we had a couple years ago (*cough* Win3), and
"flat" (*cough* Win2/Win95) will become "passe" and "old
fashioned" for the umpteenth time. Then we'll have to hop
onboard that shit too.
Just pick a logo and leave it. Leave the neverending "sharp vs
round"/"flat vs shaded" bullcrap for Silicon Valley to continue
jerking themselves into red ink with.
+1
Maybe it's just me but quite frankly I don't care what the logo
or web site looks like as long as I can read content and navigate
the links easily.
bye,
uri
