We should get TV commercials.
I'm not even really kidding, when I see something advertised on
television, it plants a seed in my brain that this brand is
serious and mainstream. After all, they were able to secure a
spot on my local channel!
We're talking about perception here and there may not be a
technical solution to that. It is a marketing problem and what do
professional marketers do to make an impression of their product?
It'd probably cost like a million dollars to sponsor Jeopardy! or
something though.