On Sat, 2007-11-10 at 11:37 -0500, Stefan Bidigaray wrote: > Psychologically, a slogan is a must. There's a reason why every > company has a marketing department.
I honestly can't think of GNOME, KDE, Debian, MacOS's or Microsoft's slogans. Oh. Well, I can remember Microsoft's. "Where do you want to go today?" Why did I start using GNOME back in the 1.0 days? Gimp, and GTK's APIs were good. Packaging was straightforward -- even apps with many dependencies tended not to rely on unreleased versions, version compatibility was good (no system rebuilds that often) If there was a slogan, I missed it. The marketed well: They hit developers who cared for ease of development (compared to Motif, they won, too.), and who liked stability. The kind of thing you can write business software in. The killer app happened to be developed first, and the toolkit was separated. That's a unique step. I don't think that can be replicated. What /does/ happen is that Cocoa APIs are well-liked, and Apple touts everything as developer-friendly. (They don't actually tout the semantics of things at all -- an amusing point to note. No bickering about the case of a product name, no espousing about how bundles are better than ____. I suspect that if you can add "Isn't that cool?" to a paragraph about something non-GUI, you're marketing it wrong ;-))
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