OVER HALF OF US HOUSEHOLDS SUBSCRIBE TO BROADBAND INTERNET
[SOURCE: Leichtman Research Group press release]
New consumer research from Leichtman Research Group finds that 53% of all US
households now subscribe to a broadband high-speed Internet service at home.
Broadband services now account for about 72% of all home Internet subscriptions
-- compared to 60% last year. While broadband subscriptions continued to
increase across the country in the past year, broadband penetration remains
strongly correlated with household income: 68% of all households with annual
incomes over $50,000 now get broadband -- compared to 59% last year -- and 39%
of all households with annual incomes under $50,000 get broadband -- compared
to 27% last year. Other findings include: 1) While 81% of all US households
have at least one computer, only 56% of those with annual household incomes
under $30,000 have a computer at home. 2) Just 45% of households with annual
incomes below $30,000 subscribe to an Internet service at home -- compared to
92% of households with annual incomes above $75,000. 3) Overall, 7% of all
Internet subscribers say that broadband is not available in their area. Nearly
three-quarters of households in the US now subscribe to an Internet service,
and broadband has grown to account for over 70% of all online subscribers at
home, said Bruce Leichtman, president and principal analyst for Leichtman.
LRG forecasts the total number of broadband subscribers will increase by over
40 million over the next five years.
http://www.leichtmanresearch.com/press/060707release.html
* Leichtman: Broadband Crosses 50% Threshold
http://www.broadcastingcable.com/article/CA6449922.html?rssid=193
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