BROADBAND AND HOUSEHOLD INCOME GO HAND-IN-HAND
[SOURCE: Center for Media Research, AUTHOR: Jack Loechner]
New consumer research, Broadband Access and Service in the Home 2007, from
Leichtman Research Group, finds that 53% of all US households now subscribe to
a broadband high-speed Internet service at home. Broadband services now account
for about 72% of all home Internet subscriptions, compared to 60% last year.
While broadband subscriptions continued to increase across the country in the
past year, broadband penetration remains strongly correlated with household
income: 68% of all households with annual incomes over $50,000 now get
broadband vs. 59% last year; 39% of all households with annual incomes under
$50,000 get broadband vs. 27% last year.
http://blogs.mediapost.com/research_brief/?p=1481
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