again, i think this approach varies. clearly, better and smarter agencies
and shops will take the approach that Dante suggests.
however, many of us have also worked with or (even worked at) agencies and
shops that took a more short-sighted approach.


On 10/18/07, Dante Murphy <[EMAIL PROTECTED]> wrote:
>
> That's definitely not true for us, or for any other "agency of record".
> And it's a really bad way to stay in business...you always want to
> retain customers, it's much cheaper than finding new ones to replace the
> ones you've lost.
>
> Now it is sometimes true that our designs are handed off to client-side
> or third-party development teams that then change the design (sometimes
> for good reason, often not)...that's hard to control.  But when we sign
> a contract to produce the website for "product x", it's our practice to
> plan for extensibility, revision, and update, and our strategy to
> continue every engagement beyond the first deliverable.
>
> How about the rest of the agency folks out there?  Can I get an "amen"?
>
> Dante Murphy | Director of Information Architecture | D I G I T A S  H E
> A L T H
> 229 South 18th Street, 2nd Floor | Rittenhouse Square | Philadelphia, PA
> 19103
> Email: [EMAIL PROTECTED]  | www.digitashealth.com
>
> -----Original Message-----
> From: Matthew Nish-Lapidus [mailto:[EMAIL PROTECTED]
>
> Generally an agency will churn out work and never look at it again..
> so your first attempt is the final product.
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