One process our team uses to distill large volumes of interview feedback into useful recommendations for our UI is a modified keyword/cluster/textual analysis. Our technique is a modification of a couple methods of rhetorical analysis so, unfortunately, I don't have a good source to point you to.
To set up we use a basic spread sheet with rows of users and columns of keywords and functions pertinent to our UI. For instance if we were reviewing feedback from a music player application our keywords would be things like Song, Playlist, etc. We document the users phrase or thought associated with each keyword. Things like, User 1 commented: The playlist is hard to use, User 2 commented: I expected to be able to sort the playlist by clicking on the heading, etc. After everything is sorted into more manageable chunks we take all of the text about the playlist and see how many people said it was hard to use, versus how many said it was an improvement, etc. Patterns and themes will emerge that can help you see the trends in how a group is thinking or feeling about aspects of an application. This is not really an analysis technique but a process to get from point A (huge amount of material to go through) to point B (understanding of what users think). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=22609 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
