The company that I work for uses analytics to back up almost everything we do. From multivariate testing of new interface design within the user experience department to merchandising products within the marketing department.
I definitely agree that it has uses in multiple areas of the business although whoever is in charge of analyzing the data should have a background in statistics and be able to determine if your results are statistically relevant based on the amount of traffic, frequency, day of the week, market conditions, etc., etc. It's easy to glance at some charts spit out by your analytics package and make false assumptions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=22955 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
