While I believe this kind of approach can certainly be valuable, particularly when dovetailed with other techniques, I wonder if its use might shift some teams' or stakeholders' perspectives more towards short-term factors.
If all of the metrics are session-based (as they seem to be), the results of this kind of analysis would likely favor a design that best suits "immediate" customers -- customers who perform some desired behavior *now*, rather than in a future visit -- potentially at the expense of designs which, hypothetically, might provide a better balance between short-term and long-term concerns. While this would probably be good for many businesses and contexts, it's also fair game for the "it depends" card -- much like the balance between hype-oriented writing versus "just the facts" writing. Are there any passive, (semi-)automated tools or techniques out there that "get at" more long-term factors like brand loyalty, community health, etc? Is such a thing even possible to automate, or can it only be performed by a strategically-minded person/team? ---------------------------- Steven Pautz [EMAIL PROTECTED] http://stevenpautz.com/ ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
