On Jan 18, 2008, at 9:41 PM, Andrei Herasimchuk wrote:

> I'm suggesting that one will always be unique
> and needed now that the digital revolution is in full swing while the
> other is something else entirely that will more than likely get
> merged with other already established design practices or serve to
> only dilute the definition of the design practice, something which
> can hurt credibility of the those trying to practice the profession.

Let me rephrase a bit:

I'm suggesting that one (the digital one) will always be unique and  
needed now that the digital revolution is in full swing. The other  
one (the broader one some people on this list suggest is the larger  
goal of interaction design) is something else entirely that in my  
opinion will get merged into another already established design  
practice. If not, the broader one would only serve to dilute the  
definition of the digital practice, something which I feel would hurt  
the credibility of those trying to practice what I personally think  
the dominate case: digital product design.

So... let me be even more clear... I personally would appreciate if  
the IxDA would survey its members and find out how many people  
actually practice design on anything other than digital products, be  
it software, web site, etc. I would be shocked if the number were  
over 10%, and am willing to bet it's much lower than 10%. If the  
number is indeed pretty low, which is my unscientific guess, I think  
that for the IxDA to attempt to broaden its definition beyond a clear  
need for digital designers in the world would actually wind up doing  
more damage than good. And even if the IxDA wants to be more than  
digital, I think it's shortsighted to try and get ahead of curve when  
even in 2008 I find so many people who don't have the skills, craft  
or understanding to do the large majority of design work for current  
digital products.

Strategically speaking, I think it would make more sense to create a  
sidegroup or SIG inside the IxDA to attack the broader definition  
portion of interaction and take a longer time defining that, while  
focusing all the current attention on establishing the current  
practice and organization for the very large need we have right at  
this moment: a real digital design organization that supports people  
who make digital products, helps them learn more craft and skills,  
works with the universities to create better educational curriculum  
for it, and establishes the practice of digital design so it becomes  
a high level, integral component of the corporate world.

-- 
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

e. [EMAIL PROTECTED]
c. +1 408 306 6422


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