Don Norman in Business Week earlier this month re-framing Apple's design process as what sounds a little like activity centered design. It's just a brief quote in a much longer article:
http://www.businessweek.com/magazine/content/08_02/ b4066000313325_page_2.htm > Apple's approach isn't about targeting hipsters, says Donald A. > Norman, a professor at Northwestern University and author of The > Design of Future Things. Rather, the company's design genius lies > in its dedication to making simple, elegant devices for specific > activities, not demographic types, he says. Its early markets were > learning and publishing; now they're creativity and entertainment. > "The proper way to design is not to target an individual type of > customer. You want 100 million customers," says Norman. Also, just to stir up the anthill a little more, I tend to think of genius design as extemporaneous design (no fancy acronym) I don't view it as a perjorative. The metaphor is to extemporaneous acting, which is unrehearsed and takes quite a bit of skill to do well since it depends on intuition and the ability to synthesize bits from past experience on the fly. // jeff ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
