1) simplicity sells, a ui that is crappier functionally, but looks
'easy' is likely to sell better than a more powerful complicated ui.

2) and most people are essentially color blind when it comes to design.

3) users have no preconceived notion/expectation like you. If it works
it's good enough...often a user coverage of features will only be
10-30% of the total functionality in a product (same goes for the
percent of books people read).

Relatedly they don't do side by side comparisons so they rarely have a
frame of reference to compare. You see this in hardware sales, yes a
52" TV side by side may be noticiably different, but back at home
...anything is better than the 20" with rabbit ears.
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