On a more positive note. How to sell software, which is not crappy (this is for business customers).
1. Make software, which is needed. 2. Offer trial periods. 3. Offer *long enough* money back guarantee (what is "long enough" depends; how about six months for enterprise software?). This technique would not necessarily work to ensure software quality for large environment - too much time and effort would have to be invested in the deployment and learning, and that by itself creates buy-in for the crappy software. Therefore, 4. Offer free services to install/uninstall software and to train people to use it - an incentive to make software, which does not require training or guided installation. I thought about including a rebate for these services with the money back guarantee, but that could be abused too easily. None of the above is necessary in the absence of competition. -- Oleh Kovalchuke Interaction Design is the Design of Time http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
