Strangely enough, it was a marketing website for Kraft Dinner (known  
as Kraft Mac 'n' Cheese in the US).  It was a concept site about  
everything cheesy, with a significant portion of the content driven by  
users ... in 1999!

It was also my first exposure to the project politics of a very, very  
large company, whose total marketing budget was probably larger than  
the GDP of a small third world nation.


Anthony Hempell
---------------------------------------
User Experience Consulting
[EMAIL PROTECTED]
604-999-6855

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