I've reading "Mental Models" by Indi Young. It's very interesting.
Mental modeling is certainly effective and useful for designing products , softwares and web applications. But I think it's not enough for some kind of websites which the main business purpose is like getting a request for brochure or subscribing. For desighing the website, we have to figure out not only user behaviors, but also their needs and insights behind user behaviors to know how to capture their attentions and break their psychological barriers. I think we should make user psychological scenario, not user behavior scenario. What do you think ? +---- toshiyuki maeda Usability Consultant Tokyo, Japan ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
