B.J. Fogg's book, Persuasive Technology, is a good discussion about the application of persuasive principles in the design of products and services. You might also want to get a basic textbook on social psychology -- most social psych books have a chapter on persuasion. The other excellent work on persuasive principles is the work by Robert Cialdini. The examples in Fogg's book are mostly real examples from many areas of persuasion technology. The Cialdini reference is:
Cialdini, R. (2001). Influence: Science and practice (4th Ed.). Boston, MA: Allyn and Bacon. For a paper that summarizes some of the major persuasion principles for a travel site see http://www.travelsmart.vic.gov.au/doi/doielect.nsf/2a6bd98dee287482ca256915001cff0c/2e596ae6a2fa68e5ca256f9600158711/$FILE/Seethaler2004.pdf Chauncey On Wed, Apr 16, 2008 at 2:51 AM, Kunal Kapoor <[EMAIL PROTECTED]> wrote: > All, > > Any key examples of how key persuasion methods and strategies might > influence products, work flows, sites, etc. > > I have done a little reading, and most examples talk about hypothetical > examples. > > On a side note, is iPhone a good product, period, or is there an element of > Persuasion involved to create a hype, and make the product a success. > > Do we have any psychologists in this forum, who could give us subtle > examples in terms of Persuasion (psychology) and design, leading to > successful products? > > Sincerely, > > Kunal. > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
