More resources: *Information scent as a driver of Web behavior graphs. * *Proceedings of the Conference on Human factors in computing systems CHI '01 Association for Computing **Machinery. * By Card, Stuart K., Peter Pirolli
*Sorting out searching: a user-interface framework for text searches* *Communications of the ACM * Ben Shneiderman, Donald Byrd, W. Bruce Croft *A User-interface framework for text searches * *http://www.dlib.org/dlib/january97/retrieval/01shneiderman.html * *D-Lib Magazine * Ben Shneiderman, Donald Byrd, W. Bruce Croft On Wed, Apr 30, 2008 at 9:08 AM, Will Evans <[EMAIL PROTECTED]> wrote: > Thomas – first, faceted search/navigation is one possible techinique to > use – but it is not a panacea. There are many types of techniques available > (federated, for instance), which is why you must really start from the > problem space definition (area of concern), and do the user research to find > out the predominate information seeking behavior your users are going to be > employing to achieve their goals. That said – I'll start by giving you some > research papers you really should read, proceed to some ideas about why > facets can work, what you should thing about, and follow by some examples. > > > Some research: > > Semantic Search > > *http://tinyurl.com/5ovz4u* > > Dynamic Taxonomies and guided navigation > > *http://tinyurl.com/6ah9kz* > > The Design of Browsing and berrypicking techiques for the online search > interface. > > *http://tinyurl.com/2lyafa* > > ------ > > Why do facets work? > > Increased findability leads to increased business results > > • More people find what they're looking for – faster – > thus improving conversion rate > > • Increased customer satisfaction and loyalty > > • Decreased customer service cost > > > Opportunities for targeted merchandising > > • Up-selling based on selected facets (similar atributes might > mean affinities in the customers mind) > > • Cross-selling based on selected facets > > • Each facet selected is valuable customer data (these are > attributes customers are saying they are interested in!) > > > The faceted interface is only as good as what lies behind it – this means > implemenation of a faceted navigation for e-commerce or anything else WILL > FAIL unless the IA work is done up front – this can be daunting…. > > • Good metadata > > • Useful > > • Accurate > > • Clear > > • User-centered taxonomy and labeling (test, test, test!) > > • Good search > > • Relevancy > > • Thesaurus (synonyms, acronyms, abbreviations, stemming, > spelling variants, stop words) > > > > Your goal should be: Ensure users will notice the facets in the first > place > > • Placement > > • Prominence > > • Connection to results > > > > Some Examples: > > PCs: PCConnection > > Books: Barnes and Noble > > Music: Tower Records > > Jobs: CareerBuilder > > Resaurants: Citysearch > > Recipes: Epicurious > > Tools: HomeDepot > > Travel: Kayak.com > > > Things things to think about: > > • What facets should appear? > > • What order should the facets appear in? > > • Make sure there is normalization across categories for > attributes – this can be time consuming > > • Looking at your logs (past user behavior can tell a lot about > user information seeking behavior) > > • Click paths and feature usage > > • Search terms > > • Talk with your users, then talk to them again – and try to get > some that can come back and review prototypes > > • Interviews > > • Survey > > • Minimize information overload > > • Never allow > > ---------- > > This is just a start to some things to consider and review. Go to Peter > Morville's site on Search Design Patters to review alternatives, as well as > examples of faceted search/navaition: > > http://www.findability.org/archives/000194.php > > > Hope this helps, > -- > ~ will > > "Where you innovate, how you innovate, > and what you innovate are design problems" > > > --------------------------------------------------------------------------------------------- > Will Evans | User Experience Architect > tel +1.617.281.1281 | [EMAIL PROTECTED] > > --------------------------------------------------------------------------------------------- > > > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | User Experience Architect tel +1.617.281.1281 | [EMAIL PROTECTED] --------------------------------------------------------------------------------------------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
