Design has been co-opted in marketing departments as a way to appeal
to our generation over our parents, who were more concerned with
practicalities such as price.
It seems to be just that though, marketing, as Ford cars now come
with a keyless ignition system that is totally confusing. Ask most
Ford drivers and
they would nearly go so far as to not buy a Ford again because of it.
Perfect example of a feature added to appeal in the show room
over the real world.
Suppose added value through design has been used by Audi for a long
time, the current Citroen C5 ad is a parody of the situation
http://www.youtube.com/watch?v=GMQnPWjK5pE
On 10 May 2008, at 16:59, Elizabeth Bacon wrote:
I must see this commercial!! All I can say is that Elizabeth Baron,
Technical Specialist in Virtual Reality and Advanced Visualization at
Ford Motor Company, has the second-coolest name in our field.
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