Hi Gayle,

Thanks very much!

I especially liked this bit:

What it means in practice is that we want to entertain not only the wild,
> weird and improbable, but also the dumb, mundane, copycat, and obvious
> ideas.


I'm definitely guilty of sometimes ignoring the dumb, mundane, copycat, and
obvious ideas. Often the obvious idea is obvious *for a reason* :)

Cheers,

Martin


On Sat, Aug 30, 2008 at 11:30 PM, Gayle Curtis <[EMAIL PROTECTED]>wrote:

> Hi Michel and Martin-
> First of all, +1 on Universal Traveller. I've been working with that book
> since the 1976 edition, and I find the concepts and process framework are
> still very powerful and insightful.
>
> I'd like to add  to the discussion about solo ideation by framing of it as
> a dialog with ourselves. We want to get dialog of ideas flowing and keep
> them flowing. Here are some points of practice that I have found very
> useful:
>
> 1. Set up a defined time for the session. We want to challenge ourselves to
> think by different rules for a while because we're going to set aside our
> dominant analytical and critical thinking abilities and open up the wild
> side of imagination. So we give our critical side the assurance that we're
> going to play by these rules for only 20 or 30 minutes, then the critical
> function can come back in.
>
> 2. Keep the critical thinking  function out of the room during the session.
> This is another way of thinking about Osborn's "defer judgement" principle,
> and it's fundamental to this kind of ideation. Without this principle, we
> end up driving with our foot on the brake. What it means in practice is that
> we want to entertain not only the wild, weird and improbable, but also the
> dumb, mundane, copycat, and obvious ideas. Let everything and anything come
> out. We want flow, and sometimes the best way to start the flow is with the
> most obvious solutions. Get them out and see what's behind them.
>
> 3. Get the ideas into the room. It's hard to have a constructive dialog
> with ourselves if it all takes place inside our head. Thoughts are
> ephemeral, and to really respond and build on an idea we need to make it
> persistent. Write things on postits or whiteboard, or slips of paper on the
> table, or anything that captures the ephemeral thoughts. Get them out of our
> head and into the room. This makes way for new thoughts and creates
> artifacts that we can sort, cluster, combine, etc., to see patterns and
> relationships, as well as reconsider and reflect on.
>
> 4. Be visual. It really helps to make some kind of visual sketch or
> notation for an idea as we create it. The process is more natural when we're
> brainstorming about physical objects, but don't be blocked by the notion
> that "there's no way to represent this idea...." Find a way to put some kind
> of glyph, scribble or symbol with even the most abstract  concepts. The idea
> here is not to make a graphical explanation of the idea on the spot, because
> that may really break the flow. We just want to tie something visual to it.
> When we scan the wall or board or table full of ideas, these little
> graphical snips give the imagination something else to work with. A sketch
> or scribble that's tied to a verbal idea also makes individual ideas easier
> to identify and remember, when faced with a wall of 50-100 postits.
>
> 5. Be visual again later. I have found it useful to take a second
> visualizing pass on the ideas even after the brainstorm session is over.
> Take some set of the most promising ideas and make a sketch that represents
> each one. The process of thinking over the idea and trying to come up with a
> way to diagram or represent it often gives new insight into that idea and
> spawns other new ideas. Try this as a simple exercise or practice for time
> or two and see how it affects your overall attitude and results.
>
> I find these basic practices are really foundational to almost any kind of
> specific ideation technique, such as brainwriting, mindmapping, etc., and
> they really make the techniques more powerful and effective.
>
> Thanks for raising the question. I look forward to more on this thread.
>
> Gayle
>
>
>
>
>>
>> Message: 16
>> Date: Fri, 29 Aug 2008 10:12:41 +0300
>> From: Martin <[EMAIL PROTECTED]>
>> Subject: Re: [IxDA Discuss] solo ideation ( was: Brainstorming )
>> To: "michel milano" <[EMAIL PROTECTED]>
>> Cc: IXDA list <[EMAIL PROTECTED]>
>> Message-ID:
>>        <[EMAIL PROTECTED]>
>> Content-Type: text/plain; charset=UTF-8
>>
>>
>> Hi Michel,
>>
>> Thanks for pointing me to this book. I have started reading the Google
>> Books
>> preview. Good stuff!
>>
>> Thanks,
>>
>> Martin
>>
>>
>> On Thu, Aug 28, 2008 at 7:09 PM, michel milano <[EMAIL PROTECTED]
>> >wrote:
>>
>>   for a self-guided adventure in brainstorming, i would recommend the
>>>  following (admittedly, it should be applicable to groups as well as solo
>>>  tours). i have never understood why this books isnt on more book lists
>>> nor
>>>  required to be in everyones shelves.
>>>  perhaps it is simply too clear for audiences demanding controversy.
>>>
>>>
>>>  The Universal Traveller
>>>  A soft systems guide to creativity, problem-solving, and thd process of
>>>  reaching goals.
>>>  by Don Koberg, Jim Bagnall
>>>  http://preview.tinyurl.com/5lu985
>>>
>>>  Looks like you can read pieces of it in Google Books, too, which i
>>> hadn't
>>>  known before finding this just now.
>>>
>>> http://books.google.com/books?id=aa9pt9MknUoC&dq=The+Universal+Traveller
>>>
>>>
>>>  it is unabashedly humane and joyful about design, and outside the
>>> quibbling
>>>  about definitions.
>>>  maybe some attention can bring it back out of print.
>>>
>>>  good reading,
>>>  michel milano
>>>
>>>
>>>
>>>   > > Which of these techniques are suitable for *solo* ideation?
>>
>>>
>>>
>>
>


-- 
Martin Polley
Technical writer, interaction designer
+972 52 3864280
Twitter: martinpolley
<http://capcloud.com/>
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