Today's Sunday New York Times has an article on design and design thinking. It is accessible at:
http://www.nytimes.com/2008/10/05/business/05unbox.html?_r=1&ref=business&oref=slogin (Note, you might have to have a subscription to this read) A few quotes from the article by Janet Rae-Dupress (October 4, 2008). "Properly used, design thinking can weave together elements of demographics, research, environmental factors, psychology, anthropology and sociology to generate novel solutions to some of the most puzzling problems in business." "'It would be overreaching to say that design thinking solves everything. That's putting it too high on a pedestal,' Mr. Kembel says. 'Business thinking plus design thinking ends up being far more powerful.'" (Note, the reference here is to George Kembel, co-foudner and exec director of the d.school at Standford). There are a few interesting examples of the use of metaphor (the change from a "living room metaphor" for Saturn showrooms to an "interactive museum" where people are invited to touch and play with 'car things" (the living room metaphor when examined from the viewpoint of a guest is one where people are on their best behavior and may not want to ask many questions or play with someone's possessions." Chauncey ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
