Hi Jerome, Will's right. Design is both a noun and a verb. In the book Toothpicks and Logos, John Heskett put it like this: "Design is to design a design to produce a design."
The gut-based response you're talking about sounds to me like what some would call "genius design," and what I call extemporaneous design. I think it's still design even if it looks like you're winging it. It's just based on past experience and internalized process rather than an immediate, visible process. What's dangerous about considering design as response is that it suggests that the designer isn't evaluating the stimulus critically. They're just pecking away at the food delivery button. It usually helps to step back and ask whether you're solving the right problem. // jeff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=34983 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
