Hi all,
Any examples or stories about companies using a blog to drive sales of
products on the web? For example, Design Within Reach delivers emails
on request that include products and more - events, background
stories, etc., but they don't put this type of content into a blog
(that I know of).
Amazon.com now has a small link to a daily blog on the home page,
which, as it is from amazon.com, contains posts about a wide variety
of topics and products. This blog is integrated with the site. Any one
know if it helps drive sales? Anyone subscribe to amazon's daily blog
or others like it? Anyone done or know of any research that relates to
this topic?
Thanks!
Tania
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Tania Schlatter
Nimble Partners, LLC
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