Paul
Sounds a bit like a hostile colleague to me. In these sorts of cases,
it's often best to step aside, and let them proceed straight on at
full speed :)
As long as his team's failure (and if they really are looking only at
numbers, and he isn't just pulling your chain, then they will likely
fail in some notable fashion) doesn't adversely affect you, experience
recommends letting them jump off of the quantitative cliff without too
much interference.
If your work is decent, it will only make you look better by
comparison...
Cheers,
Joe Lamantia
On Jan 16, 2009, at 8:09 PM, Paul Bryan wrote:
Hi,
A colleague of mine and I were having coffee recently. I was telling
him
about my user archetype (persona) development project. He snickered
and
said, “My team is delivering an individualized design experience
based on
hard data. You’re stuck in design yesteryear.” After this discussion
I was
wondering: Is the future of interactive design strategy in the hands
of
statisticians? What do you think?
/pb
Paul Bryan
Director, User Research and Experience Design
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