Hi Ian - thanks for speaking up. I agree with the point you made in your talk, regardless of how much I may have butchered it in this thread :)
Although I worry more about this: who are these sketches being shown to? And why are the viewers of these sketches deciding the design direction? I'm not asking for a fantasy land where designers have mind control powers over clients and executives, but I am saying that when a sketch is shown, the person showing the sketch should take responsibility for the conversation it creates. What you describe is a common failing. But the only person to recognize / prevent / solve the failing is the person who made the sketch. They have more control over how that sketch is seen and interpreted than anyone else. The easy trick advertisers have known forever is never show one sketch to a client. Always show three or five. Cynically they do this to make their own favorite look good, but done more constructively it establishes, right away, that there are multiple directions worthy of exploration. -Scott Scott Berkun www.scottberkun.com -----Original Message----- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of iain barker Sent: Monday, January 19, 2009 3:34 PM To: disc...@ixda.org Subject: Re: [IxDA Discuss] How many alternatives, concepts,or sketches are enough? As the person that created the slides Harry referred to, the key point I was trying to make is that reaction to initial design sketches often sets the design direction and constrains the design space within which we explore potential solutions. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
