I wish I could have left Dan's second part of that quote in (or
should have). I agree with the second part more than the first part. 

Designer's are *part* of service design by virtue of the fact that
we (mostly) design touchpoints and sometimes the interactions and
journeys between those touchpoints. But on that view, designers have
always been service designers even before the particular naming of
service design as a discipline happened.

I don't think that being accidentally part of a service is the same
as designing services or being a service designer. There are very
important ways of seeing design when you look at design through the
service design lens as Dan says and on that I'm in total agreement.
But I do think there are specific approaches to service design as a
discipline that are new enough and not well-known enough for there to
be value in keeping it separately defined at the moment.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=38711


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