[image: newsletter] Innovation: from Design Vision to Market As frog design celebrates its 40th anniversary, Mark Rolston, Chief Creative Officer, will moderate a round table discussion that will examine the tension between vision and pragmatism, conceptual thinking and craftsmanship. In today’s economy, a vision is good, but to make a real impact, it must be brought to life. The discussion will investigate:
1. The challenge of executing a vision while allowing for the craft of design to tune that vision throughout the development process; 2. Technology as the lever that bridges the gap between design as art and design as impact; 3. How companies can use design to close the loop between strategy and execution. Round table participants include: *When?* March 12th, 2009 7:30PM *Where:* BAU brearley architects + urbanists No 17, Lane 1252, Fuxing Middle Road +86 21 5466 6969 map <http://farm4.static.flickr.com/3640/3324911516_6e7e85971f_o.jpg> 中国 上海市复兴中路1252弄17号 +86 21 5466 6969 *RSVP*: Confirm your presence no later than March 11th by *clicking here*<https://spreadsheets.google.com/viewform?formkey=cHktRVZyaFBFdnpxc0JjWnYybzhKUkE6MA..> [image: mark rolston]*Mark Rolston* | Frog Design<http://www.frogdesign.com/> As Chief Creative Officer, Mark Rolston is responsible for driving frog design’s global creative vision. Working closely with the creative leadership team, Mark orchestrates teams of strategists, technologists, designers, information architects, analysts, and others to produce groundbreaking work for Fortune 500 clientele. [image: Douglas Wang]*Douglas Wang* | Autodesk <http://www.autodesk.com> With successful track records in global corporate design management and delivery of business results through interaction design excellence, Douglas spent many years in interaction design, user experience. Currently based in Shanghai, he manages an international team of user experience designers who work on Autodesk high-profile products. [image: baili]*Baili Liu, PhD, CUA* | HFI <http://www.hfi.com/> 10 years experience. Baili has managed projects for clients on application software, websites, mobile phones/services, and health care products for emerging Chinese market. Taught and researched in the area of human computer interaction at University of Washington Bothell. * WHAT IS IxDA?* The Interaction Design Association (IxDA) is a member-supported organization committed to serving the needs of the international interaction design community. [ 国际交互设计协会(IxDA)是一个由成员自发组织，致力服务于国际交互设计团队交流需求的社会组织。 ] With the help of more than 7,500 members since 2004, the IxDA provides an online forum <http://www.ixda.org/discuss.php> for the discussion of interaction design issues.[ 自2004年以来，在超过7500名成员的帮助下，IxDA为交互设计话题提供了在线交流论坛。] * * *IxDA MISSION* - *Evangelism* (传播): Promoting awareness of the discipline, craft, and value of interaction design and design research among businesses, academia, consumers, and colleagues. 提升人们对交互设计和研究的原理，技巧以及其对商业、学术、消费者和企业内部员工所具有的价值的认知。 - *Innovation* (创新): Advancing the discipline of interaction design. 推进交互设计的学科理论建设。 - *Professionalism* (专业): Encouraging high standards of practice within the interaction design discipline. 鼓励高水准地实践交互设计准则。 - *Education* (教育): Establishing standards for academic programs in interaction design. 建立交互设计学科标准。 - *Community Building* (团体建设): Developing a close-knit community of interaction design professionals. 发展一个志同道合的交互设计专业团体。 { *Itamar Medeiros *} IxDA Local Coordinator, Shanghai The Interaction Design Association (IxDA) is a member-supported organization committed to serving the needs of the international interaction design community. Subscribe to the IxDA discussion list to discuss issues, theories and methods about interaction design practice. about ::: http://www.ixda.org/about.php join ::: http://www.ixda.org/discuss.php email ::: shanghai-lo...@ixda.org
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