I'm skeptical of personas as well.

A while back I wrote "Personas and the Advantage of Designing for Yourself":

http://bokardo.com/archives/personas-and-the-advantage-of-designing-for-yourself/

Summary: I think that personas are good for communication within teams (especially teams with non-designers who need to be convinced that real people might exist on the other end), but on the whole I agree with James....if you've got a more direct line to users (which is increasingly possible), then use real people and not personas.


Josh
http://bokardo.com


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