Hi all,
I am looking for examples of brand/product/company guidelines or
principles that are/were truly useful to guide and direct
product/service development (not just advertising and marketing messages).
I asked this on the IA Institute members list and got a few:
* Luke W on Microsoft's use of design principles:
http://www.lukew.com/ff/entry.asp?796
* Google UX principles
http://www.google.com/corporate/ux.html
* Sony's design philosophy
http://www.sony.net/Fun/design/profile/philosophy.html
Do you have any examples or experiences to share? I'm curious about
a. how they are conveyed (a document, a website, a mantra) and
b. how people use them (checklists, part of project selection criteria,
pin them to their cube walls, etc).
Note: I am particularly interested in artifacts that associate the
overall brand/image to how stuff gets done so I'm not looking for things
that generally lead up to successful products like "have a good product
manager" or "do usability testing early".
Thanks!
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