(cross posted) Where: Brighton, UK When: Tuesday, May 12, 2009 at 6:45pm
Info and booking: http://uxbrighton.org.uk/from-ethnography-to-design If you are interested in using ethnography to improve design, this event is definitely for you. Simon Johnson & Miles Rochford will provide two perspectives on ethnography, from client and agency points of view. -- 1. Simon Johnson: Bridging the Ethnography/Design Gap Simon is a user experience consultant working with Flow Interactive. He has worked for clients such as Reuters, Nokia and the Environment Agency. Simon has recently completed an research project for the Environment Agency that has involved a mix of ethnography, user testing with Silverback, depth interviews, war rooms, and design. Normally such projects have tight NDAs, which stop the wider UX community from learning about them. However, in this special case, the environment agency has given the all clear, making this a great opportunity to learn about a project that would normally be kept behind closed doors. Some of the talk’s highlights: * Learn how street research can be translated into a final design – that is so challenging it changes the mind of the Secretary of State for Environment. * Get the ‘heads up’ on a national project that will affect 2.1 million houses on the coast, yes that includes Brighton. * Hear how Silverback software fared in dated 1970 seedy hotels. * Learn how to be jabbed in the chest by irate ‘users’ from Norfolk and take it like a man. * Marvel how simple ethnographic research can put the government machine onto a different track. 2. Miles Rochford: [subject TBA] Miles is a Design Specialist at Nokia Design, based in London, England. He has been an information architect and user experience specialist for more than six years, working on a range of projects for government, non-profit, corporate and startup clients based in the United States, Europe and Australia. He has experience in a range of different areas, including interaction design, spatial data, health informatics, social networking, media sharing, mobile devices, and service delivery. [talk description to follow. Updates via http://twitter.com/uxbri .] After the talks, we’ll continue the conversation over a drink at The Greenhouse Effect. -- Danny Hope User Experience Consultant, Brighton (UK) 07595 226 792 @yandle ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
