I've personally found personas to be very effective design tools, and
have frankly been surprised to hear so many negative opinions about
personas from designers on forums like these, at conferences, and in
my work over the last couple of years.

It's fantastic to see some research that not only shows personas can
be effective, but identifies the specific characteristics that work
best. 

Great report! Thanks for the link.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=42315


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