The ROI of Usability: How to Demonstrate the Value of User-Centered Design Within Your Organization [http://nycupa.org]
A presentation by Mary M. Michaels of Human Factors International Tuesday, June 16, 2009 6:308:30 p.m. Doors open at 6:00. Please arrive early. JP Morgan Chase, 277 Park Ave. (betw. 47-48th) How can you convince others that usability efforts are not an added expense, but can actually save money? Usable designs not only make people happy, they are good business. If your site is hard to use, people wont be able to complete their task or find what they are looking for. Mary M. Michaels of Human Factors International [http://www.humanfactors.com] explains how good usability means a good return on investment (ROI), ensuring that dollars are wisely spent, especially in this difficult economic climate. Learn how to improve productivity and operational efficiency, while minimizing support, training, development, and maintenance costs by focusing on usability. Make the case for usability at your organization, improve your designs, and demonstrate positive ROI. Mary M. Michaels, [http://www.humanfactors.com/about/marymichaels.asp] M.B.A., CUA, is a project director and instructor for Human Factors International (HFI) with 9 years of experience in usability and over 20 years in the IT industry. She is expert in web and intranet user interface design and usability testing. Her consulting work includes ecommerce, publishing, financial services, healthcare, IT, nonprofit, education, and government clients. Mary is treasurer for the New York City chapter of the Usability Professionals Association.
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