Dave, I completely agree with what you are saying, but I think in the two examples below, there was still a problem space definied -- i.e. savings, or mobile communication. I can think of a number of problems where we hired to explore a particular space and find problems there that needed solutions, but there was always some bounded area to that space. I think that is what that "Your concept" circle is trying to get at -- the contribution that the client brings to the equation in terms of defining the space to be explored.
What would be a better title for that circle to encompass that? Here's a link to the diagram again in case someone missed the first post and wants to take a look: http://blog.slicedbreaddesign.com/ Julie -----Original Message from Dave Malouf----- This is what I posted on the blog: Ok, better, but I do believe that sometimes the concept comes from outside of us and sometimes the concept comes directly from us, or more accurately from a combination of sources. i.e. where would the work of Jan Chipchase fall into this? or look at the case study of IDEO's BofA "the change goes into your savings" project. Design generated the concept out of nothing more than to say, "We need to find a way to get people to use their savings accounts more." ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
