Hi Audrey, I would think of the sort of data that you can you find out on a visitor w/o logging him/her onto the system...
* Geo: Language, Country: Can help serving the relevant content, for example - translated into the origin language, event and promotions relevant to the country etc. * Tech: Internet connection speed and type, OS, Browser, Screen resolution: Can help serving the relevant platform and content, for example - light no-flash version of the site if slow connection, proper message if no browser-compatible, download OS-compatible version of the software. * Path: Referral, Keyword if arrived from SE: knowing the keyword that a visitor has searched to find your site is extremely helpful. You can have a flexible word in your header or a welcoming text and replace it with that keyword. This make the visitor feel very confident about the web page he/she arrived at. Or, you can redirect the visitor to a relevant landing page or promotion. * Date: Current date, Date of last visit: helps serving relevant content such as latest articles and promotions. As for examples, Software sites use this to offer a relevant version of their software... Gambling sites use this to prevent downloading their software in countries where gambling is forbidden... Ebay remembers last viewed items and next visit serves similar ones... News sites use promote the news that may be relevant to the country you live in... Good luck, Julia Slavin Israel Tour Online http://www.israeltour-online.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44713 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
