Jennifer, Can you please elaborate on the original purpose of that section of the website? I'd like to better understand the desired result the your stakeholder is willing to achieve. Is it really that the visitor is forced to fill out the form in order to download the paper? Or, is the paper given out to the visitor in order for them to fill the form?
1) If the purpose is to fill out the form, then the described solution is 100% valid. The paper is only needed to attract the visitors and motivate them to fill the form. * This could be done in order to conduct research about different segments of your visitors, gather more data about browsing scenarios, initiate viral marketing and tons of other reasons. 2) If the purpose is to download the paper, then you might want to make the process as much simple and slight as possible. I think it is Ok to say "Read study" for that sort of pages. It certainly is not "sign up" nor "log in". So, what would you suggest? Saying "Fill in this form to download our paper"? I agree that nowadays many websites behave the same way, so it might have became sort of standard for certain segments of visitors. Anyways... as a compromise, you might want run an A/B test and simply measure the bottom line results. Of course, that may be done after you find out the purpose of those pages as I described above. Good luck, Julia Slavin Israel Tour Online http://www.israeltour-online.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44570 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
