Hi David, the fetished customer base that tells their friends to buy the IPhone is part of the marketing process. Its all part of the "weak ties/Strong ties relationships that Apple takes advantage of. http://www.si.umich.edu/~rfrost/courses/SI110/readings/In_Out_and_Beyond/Granovetter.pdf
I agree with you about not using the SAME UCD tools for every product development. I never said that. I just stated that a proper UCD approach would enable success. What proper? Ensuring enough qualitative data. Unfortunately many designers STILL assume and develop stuff based on pure assumptions. With regards to MOTO: I know what you mean. Atleast there is a UX / IA department in Plantation for Subscribers... But where I am at there is none. I dont work with mobile phones (consumer products)... (part1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44980 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
