Yep Andrei this reminds me of the oft-mentioned Henry Ford quote (paraphrased) regarding the production of the automobile... "If I would've asked people what they wanted they would've said faster horses..." I agree Apple may not follow UCD approaches to the letter (as we might recognize) but they seem to be on the same track 37 Signals is on, which is a "design products that solve problems I am experiencing..." which to me is UCD to an extent coupled with "design towards an innovation that may not yet be understood (for better or worse)..." Not sure if I'd call it 'higher' but it's certainly a slightly different way of problem-solving through design which is the point I was making earlier.
Just a thought. - Fritz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45187 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help